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Ecommerce Website Administrator  

26-10-2016

Ecommerce

Douala

796

CDI

10

Job Title :  Ecommerce Website Administrator 

Summary of role 

  • Generate and update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them

Key Experience

  • Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience using packages like Excel and Photoshop
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Familiar with data management
  • Previous experience of website or e-commerce CMS
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
  • Experience of Magento would be a plus

Detailed responsibilities would include:

  • Website
  • Update product information and content on the website
  • Create banners, images, promotions etc for display on the website (using products like Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (eg payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Test and deploy functional projects /improvements
  • Liaise with e-commerce agency regarding the day to day management of the website
  • Liaise with internal resources regarding the day to day management of the website
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

  • Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

  • To meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Meet internal service levels for website activity and management
  • Maintaining an excellent level of service to the business

Attributes

  • Creative thinker
  • Strong planning, organization, and execution skills
  • High attention to detail
  • Strong written and oral communication skills
  • Strong Research and Analytical Skills
  • Collaborative – integrates information across the Company
  • High level of integrity, confidentiality, and accountability
  • Good time management skills
  • Self‐motivated; ability to work well with minimal supervision

Education

Bachelors Degree in Information Technology/Computer Science and Business or Marketing and demonstrated capability through previous experience in website design and Internet marketing.

Contact : ecommerce.emploi@gmail.com





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